March 30, 2018

WordPress vs Wix vs Weebly Which is the good/better for bloggers & website ?

The most commonly used website platforms in the market today are WordPress, Wix, and Weebly. If one of the website platforms is selected for you, the following analysis is available for everyone to judge.

WordPress

Web Hosting

If you want to use WordPress to build a website, the most basic one is to rent a web hosting space first. If the fee is about $5-$10, you can have a very good web hosting space, but the website traffic is naturally better and more advanced. device of.

The website's website

URL must also be purchased by oneself, but we also have services that help people to provide services. In addition, there are no other fees.

SEO Effects

There are many plugins that support SEO. They are also very complete in terms of setting. The effect is the best for all platforms.

The

biggest advantage of the website WordPress is that it has tens of thousands of free themes. If the free templates can't satisfy you, you can also purchase some foreign paid versions, or find a dedicated WordPress design company to help design the version.

Function Support

WordPress has a lot of plug-ins to meet all the needs of users. This is also a fascinating place for WordPress. Whether it is to set up shopping carts, fill out forms, or create any functions, almost all of them can be found in the official free plug-in; if needed Function can not find a satisfactory plug-in, you can also ask a professional web design company to help develop.

Multi-language support

Whether the front-end or back-end can be found in different language versions, it is also possible to add a multi-language version to the website.

If

you find a new web hosting site, you can move the site at any time. No matter SEO, Internet search, or web address (as long as it is your own purchase), you can follow it at any time. After the move, users will not find you. Or the searched URL is an issue where the old URL cannot be linked to the new URL. It is the most suitable website platform for your own brand.

WIX DIY

Web hosting

and Weebly are very similar to the platform, primary use is completely free of charge, unless in the future to add other services only need to pay an additional fee, but most of the services are to be charged separately, before use, it is recommended to look at clearly paid items, so as not to upload the data is completed Only to find that the cost is too expensive to move. At that time, it was difficult to move, and the website did not come back.

Website Costs The

website can use the official name provided free of charge, but there will be no SEO; you can purchase the website yourself, and you have to pay the official fee to bind the website.

SEO Effect

Although the official name is SEO, the effect is limited and the setting is very simple.

Web site

arts WIX system can provide a web page template has been selected, the number can not be more than WordPress template, and can only modify the basic CSS file, more limited.

Functional Support

Almost all functions rely on official development. If the official does not provide it, then look at whether or not to move.

Language Support

Backstage does not currently support the Chinese interface, and there are fewer problem solving solutions for Chinese on the Internet.

Problems with

website relocation Even if the website is bought by oneself, no matter if it is SEO or Internet search, it will almost return to zero, and after the move, the users will not be able to find or search for a website where the old website cannot be linked to the new website.

Weebly DIY

Web hosting

and Wix are very similar platforms, primary use is completely free of charge, unless in the future to add other services only need to pay an additional fee, but most of the service is to be charged separately, it is recommended to look at the payment before use to avoid payment of information is uploaded Only to find that the cost is too expensive to move. At that time, it was difficult to move, and the website did not come back.

Website Costs The

website can use the official name provided free of charge, but there will be no SEO; you can purchase the website yourself, and you have to pay the official fee to bind the website.

SEO Effect

Although the official name is SEO, the effect is limited and the setting is very simple.

Web site

Weebly system can provide a web page template has been selected, the number can not be more than the number of WordPress templates, and can only modify the basic CSS file, more limited.

Functional Support

Almost all functions rely on official development. If the official does not provide it, then look at whether or not to move.

Language Support

Backstage does not currently support the Chinese interface, and there are fewer problem solving solutions for Chinese on the Internet.

If you move the site, the

website is bought by you. After you move, no matter if it is SEO or Internet search, it will almost always be zero. After the move, the user will not be able to find or search for a website where the old URL cannot be linked to the new website.

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March 25, 2018

How to do SEO Optimization for E-commerce Websites Ultimate Guide

What is SEO?

The answer to this question is changing over time. In the early 90s of the last century, SEO search engine optimization generally refers to adding Meta description and Meta keywords to web pages and adding sitemaps to websites to guide search engines to index keywords for website content in order to facilitate user search.

As meta keywords are abused, search engines introduce more reliable mechanisms for index ranking, and SEO optimizations are more about how to build a large number of backlinks to guide (or mislead) search engines to score high scores for websites and linked keywords.

As search engines become more and more clever and cloud computing capabilities have increased dramatically enough to track and record user browsing behaviour, today's SEO optimization is more related to content marketing through Content Marketing to enhance user experience.

The search engine is not designed to help make money by doing business. The search engine is to serve users, help find information to increase the exposure rate, and then use the exposure rate to buy advertisements to make big profits. In the long run, by only posting high quality content, this search engine can make you look and improve your SEO rankings. However, in the short term, there are indeed some kings to optimize your website SEO rankings. It is the scoring factors that directly address SEO rankings for fine-tuning web content and leveraging third-party platforms to increase backlinks.

SEO optimization

The author emphasises that SEO requires quality content. Injecting premium content is more effective than general SEO optimization methods, especially after the release of Google Panda updates. But assuming no major changes to the content of the site, what should SEO optimization do? The practice is for the SEO ranking scoring method, which is what we call the SEO ranking factor.

In-page SEO ranking factors

The ranking factors that can be adjusted within a web page are the so-called intra-page factors.  How to choose SEO optimization search keyword" ). For example, the title contains search keywords or not, the frequency of search keywords in the content, and so on. The meta keyword is relatively less important. In particular, it is known that Google does not refer to the meta keyword. So I would not suggest that you spend time setting the meta keyword. SEO URL slug is especially important.

Out-of-page SEO ranking factors

Inside and outside of a web page, SEO ranking factors determined by third parties are generally referred to as reverse link backlinks, which are the so-called out-page ranking factors. It is no longer useful to pay back the paid link paid link today. If you do not care, you may be punished by the search engine. For beginners in general, they should focus on submitting and joining navigation sites in the yellow pages directory. Registering your online store or product in a navigational classification website can give one more way to make your customers aware of your product and website, and on the other hand, it can increase your website's SEO rankings. At present, many large navigation websites are free to register, and registration on navigation websites is not difficult at all.

User Experience SEO Ranking Factors

Some have ranking factors related to user experience, such as time spent on the site, bounce rate, and so on. This is the so-called user interaction SEO ranking factor User Interaction Factors. One way to optimize the user experience is to increase the use of internal links inlinks within a web page. A high-quality content will generally provide readers with relevant hyperlinks that guide more in-depth discussions of other issues. Pointing to other pages by increasing internal links within the page will help improve the page's Quality Score. For quality scores, see What does Panda Quality Score mean for online stores?

Internal links act like a good salesperson. When one person walks into a shop in a shopping mall, the excellent sales staff will not let the guests easily leave with their hands. They always try their best to promote other useful things in the shop to the customer. Therefore, professional shops will add more products such as related products, classification labels, etc. to allow visitors to browse more stores or information.

Other factors affecting user experience include whether the typesetting structure of the website is fluent, whether the menu structure is reasonable, and whether the font size is suitable for long-term reading. Compare the following fine-grained windows in Microsoft's 1990s with the positive black boxes used in Windows 8 today. Do you think the latter is more pleasing to the eye? 

Website SEO ranking factor

Site Ranking Factors Site Factors refers to site-related factors, such as the site loading speed, the number of invalid links, the total number of pages, whether the site is updated frequently, and so on. In general, if a web page loads faster than 4 seconds, the visitor cannot connect. The improvement is to optimize the image, introduce a buffer mechanism, and upgrade the web server. You can use some automated online services such as: Online Broken Link Checker to check the invalid link on the website and modify it manually. But one of the most important site ranking factors is the authoritative Domain Authority of the domain.

Social Media SEO Ranking Factors

Some ranking factors are related to social media, such as how many Facebook likes, tweets, etc. This is called Social Factors. For the average beginner, regularly on Facebook, microblogging sent to the product or service news to help improve SEO rankings, remember to add backlinks to connect to web pages. Information needs to be shared by the community (including like, comment, share). Developers of social media have only provided platforms and content is created by participants themselves. 

For example, you share a travel experience with Facebook, others join discussions, and so on. In contrast, traditional print media, such as newspaper television, began as content providers. The focus of using social media is that information can raise awareness and allow followers to add value to your content. If you are using the content management system Content Management System, there is probably already a few plug-ins that facilitate the automatic publishing of website content to social media.

Special SEO ranking factors

Some of the ranking factors are related to search engine algorithms, such as Query Deserves Freshness, Query Deserves Diversity, geographic target considerations, and so on. This is called Special Factors. Many of the above mentioned SEO optimization work can be very tedious. Without an effective content management system platform, it is very laborious and difficult to do well.

Different search engine considerations

Google has the highest global market share, which is about 60%. Bing and Yahoo use the same engine, adding up to about 30%. Different search engines use different methods to calculate rankings. For example, Meta describes Google without scoring and Bing and Yahoo score points. Too many repetitive keywords are deducted from Google, but Bing and Yahoo may not matter. Our experience is that once Google has achieved a high ranking, it will slowly gain high positions at Bing and Yahoo. 


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